What is ReelCrafter?
ReelCrafter is a platform for creative professionals to showcase their work, share it privately, and see exactly how people engage with it.
Jump to: Who uses ReelCrafter · What you can do · What’s a reel? · How ReelCrafter is different · What ReelCrafter isn’t · Common questions
Who uses ReelCrafter?
ReelCrafter is built for anyone who shares creative work professionally:
- Audio professionals — Composers, music producers, musicians, songwriters, sound designers, audio engineers, voice actors, narrators, podcast producers
- Video professionals — Actors, directors, editors, cinematographers, colorists, VFX artists, motion graphics designers
- Creative teams — Post-production studios, music supervisors, creative agencies, production companies
- Talent representatives — Agents and managers who share client work with potential employers
If you pitch work to clients, submit for jobs, or share samples with collaborators, ReelCrafter helps you present it professionally and track what happens after you hit send.
Whether you’re an established professional or just starting to share your work, ReelCrafter scales with you.
What you can do with ReelCrafter
Build polished portfolio pages
Create branded pages with your logo, bio, colors, and work samples. Add audio, video, images, credits, and downloadable files, all in one place.
Share work privately
Send personalized links to specific recipients, add password protection or expiration dates, control whether they can download your files.
See who's listening and watching
Track exactly how people engage with your work: which tracks they played, how long they listened, what they skipped, and what they replayed. Know when someone opens your link, even if they don’t respond.
What’s a reel?
A reel is a curated collection of your work, designed to showcase what you do. Different industries use different terms:
- Demo reel — Common for composers, sound designers, and audio professionals
- Showreel — Common for actors, editors, and video professionals
- Sizzle reel — A highlight reel, often used for pitching projects
- EPK (electronic press kit) — A press-ready package with bio, samples, and credits
- Portfolio — A broader collection of work samples
In ReelCrafter, a “reel” is a customizable page that can hold any of these. You can create different reels for different purposes: one for pitching, one for your website, one for a specific client.
How ReelCrafter is different
vs. SoundCloud, YouTube, Vimeo
Public platforms are great for discovery, but they’re not built for private sharing or professional pitching. ReelCrafter gives you detailed analytics on exactly who engaged with your work, password protection, and a branded presentation without ads or distractions.
vs. Dropbox, Google Drive, WeTransfer
File-sharing tools let you send files, but they don’t present your work professionally or tell you what happened after. With ReelCrafter, you know if someone listened for 30 seconds or 30 minutes, and which pieces caught their attention.
vs. Squarespace, Wix, personal websites
Websites are public-facing and don’t track individual engagement. ReelCrafter lets you send private, personalized links with tracking, so you know exactly how each recipient interacted with your work.
vs. DISCO
DISCO is built for sync licensing and music catalog management. It’s great for labels, publishers, and music supervisors. ReelCrafter is built for individual creatives who need to pitch their own work, track engagement, and present a polished personal brand. You can edit metadata, deliver full-quality files to music supervisors, and know exactly who listened. If you’re sharing your portfolio (not managing a large catalog), ReelCrafter is designed for you.
What ReelCrafter isn’t
- A social media platform — No public feeds, followers, or likes
- A music distributor — We don’t submit to Spotify, Apple Music, etc.
- A sync licensing marketplace — We don’t connect you with placements
- A networking tool — We don’t connect you with new contacts. You bring your own.
- A DAW or editing tool — You create your work elsewhere, then showcase it here
Common questions
Is ReelCrafter free?
ReelCrafter has a free plan that lets you create reels and share your work. Paid plans add features like detailed analytics, password protection, and more storage. See Plans and pricing.
Aren’t reels for Instagram?
The term “reel” has been used in creative industries for decades, long before Instagram Reels. ReelCrafter has been helping professionals share demo reels since 2016.
Can I use ReelCrafter for video?
Yes. You can upload videos directly or embed from YouTube and Vimeo. Reels support audio, video, images, and downloadable files.
Do recipients need an account to view my reel?
No. Anyone with your share link can view your reel. No login required.
Can I see who viewed my work?
ReelCrafter tracks links, not people. When someone opens your share link, you’ll see how they engaged: what they played, how long, and in what order.
That’s why we recommend naming each link after the recipient (e.g., “For Netflix Music Team”) so you know who you sent it to. Tracking features vary by plan.
What file formats are supported?
ReelCrafter supports common audio formats (WAV, AIFF, MP3, FLAC), video formats (MP4, MOV), images (PNG, JPEG, GIF), and documents (PDF, Word, Excel). See Supported file formats and limits.
What to do next
If you’re new here, the fastest way to get value is setting up your account defaults once—they’ll apply to every reel you create.