How ReelCrafter Works (Reels, Share Links, and Sessions)
What This Guide Covers
This guide explains the three core concepts that make up ReelCrafter: Reels, Share Links, and Sessions. Understanding how these pieces fit together will give you a solid foundation for organizing your work and interpreting listener activity.
What Is a Reel?
A Reel is a presentation page you create in ReelCrafter. Depending on your industry, you might think of it as a demo reel, showreel, sizzle reel, EPK, playlist, or portfolio.
In ReelCrafter, all of these formats come together as a Reel.
A Reel can include:
- Audio tracks
- Video files
- Images and logos
- Text blocks
- Bio and credits
- Contact info
- External links (Spotify, Bandcamp, website, etc.)
Reels help you present your work in a clean, professional layout—ideal for pitches, placements, job applications, collaborations, or general portfolio sharing.
What Is a Share Link?
A Share Link is a unique URL you generate for a specific Reel.
On the Professional plan, you can create unlimited Share Links, making it easy to send personalized versions of the same Reel to different people or opportunities.
Common uses include:
- Sending a tailored pitch to a director, supervisor, or producer
- Organizing individual outreach attempts
- Avoiding mixed analytics from different people in one shared link.
Each Share Link keeps its own activity history, so you can understand how different people interact with the same Reel.
What Is a Session?
A Session is created every time someone opens one of your Share Links.
If the same person opens the link multiple times, that generates multiple sessions.
On the Professional plan, Sessions include a detailed breakdown of listener activity, such as:
- Start and end time of the visit
- Total event count
- Every interaction: plays, pauses, skips, replays, link clicks, downloads, and more
- Approximate location (city/country)
- Device type (desktop or mobile)
Sessions give you a clear picture of how someone engaged with your Reel and can help guide thoughtful, well-timed follow-up.
How These Elements Work Together
Here’s the simple structure behind ReelCrafter:
Reel → your curated presentation page
Share Link → the unique URL someone clicks to view that Reel
Session → one recorded visit created each time a Share Link is opened
This structure is the core of how ReelCrafter works, and understanding it will help you make the most of the platform.
Next Steps
Now that you understand the core pieces of the platform, you’re ready to explore the interface: