How ReelCrafter Works (Reels, Share Links, and Sessions)
This guide explains the three core concepts that make up ReelCrafter: reels, share links, and sessions. Understanding how these pieces fit together will give you a solid foundation for organizing your work and interpreting listener activity.
Jump to: What is a reel? · What is a share link? · What is a session? · How they work together · Common questions
What is a reel?
A reel is a presentation page you create in ReelCrafter. Depending on your industry, you might think of it as a demo reel, showreel, sizzle reel, EPK, or portfolio.
This is just a short list of what a reel can include:
- Audio tracks
- Video files
- Images and logos
- Text blocks
- Bio and credits
- Contact info
- External links (Spotify, Bandcamp, website, etc.)
Reels help you present your work in a clean, professional layout, ideal for pitches, placements, job applications, collaborations, or general portfolio sharing.
What is a share link?
A share link is a unique URL you generate for a specific reel. Each share link keeps its own activity history, so you can understand how different people interact with the same reel.
Common uses include:
- Sending a tailored pitch to a director, supervisor, or producer
- Organizing individual outreach attempts
- Keeping analytics separate for different recipients
The number of share links you can create depends on your plan:
- Free: 5 share links total
- Starter: 10 share links total
- Professional: Unlimited share links
Tip: Name each share link after the recipient (e.g., "For Netflix Music Team") so you know who you sent it to.
What is a session?
A session is created every time someone opens one of your share links. If the same person opens the link multiple times, that generates multiple sessions.
What you see in a session depends on your plan:
- Free: No session data
- Starter: Basic analytics (you see that someone opened the link, but not what they did)
- Professional: Full session details including plays, pauses, skips, replays, downloads, approximate location, and device type
Data retention: Session data is kept for 3 months on Starter and 12 months on Professional.
Sessions give you a clear picture of how someone engaged with your reel and can help guide thoughtful, well-timed follow-up.
How these elements work together
Here's the simple structure behind ReelCrafter:
- Reel → Your curated presentation page
- Share Link → The unique URL someone clicks to view that reel
- Session → One recorded visit created each time a share link is opened
This structure is the core of how ReelCrafter works. Understanding it will help you make the most of the platform.
Common questions
How many share links can I create?
Free accounts get 5 share links, Starter gets 10, and Professional gets unlimited. See Plans and pricing.
Can I create multiple share links for the same reel?
Yes. This is one of ReelCrafter’s most powerful features. Create a separate link for each recipient so you can track their engagement individually.
How long is session data kept?
Starter plans retain session data for 3 months. Professional plans retain data for 12 months.
What if I just want to share a single track quickly?
You don’t need a full reel for that. Use Quick Share from your Audio library, or create a Playlist. See 3 ways to share your audio.
Can I see who viewed my reel?
ReelCrafter tracks links, not people. You’ll see session activity for each share link, but you won’t see the viewer’s name or email unless they tell you. That’s why we recommend naming links after recipients.
What to do next
Once your links are out in the world, your Dashboard is where you’ll see what landed and what didn’t.